Amy & TJ's 'sympathy grab' podcast may alienate fans, not addressing their affair earlier was a big mistake, says expert | 44214MJ | 2024-02-06 03:08:01
But a PR professional has warned the budding p
AMY Robach and TJ Holmes have been making a stab at a profession comeback, after a yr of nurturing their love life while out of labor.
But a PR professional has warned the budding podcasters must step again and tone down their efforts to point out real remorse.
Amy, 50, shared an Instagram video on Monday of her 2023 highlights.
The upbeat reel included clips of her and TJ, 46, laughing, consuming, and holidaying.
"BTS of our 2023, a yr we didn't get to completely share with everyone and a yr we principally stayed away from social media," she captioned the clip.
She wrote on the finish of the caption: "It's the teachings we've discovered alongside the best way."
Disaster management professional Lauren Beeching stated the couple should dial again on sharing private content.
She claimed their podcast and constant romantic shows have started wanting pressured.
The podcast Amy & TJ launched in November once they returned to social media after a yr.
The primary episodes coated their relationship from before their affair& was made public, plus how it impacted their youngsters.
Amy and TJ learn statements that they had drafted in 2022, explaining their relationship before it was outed.
"Perhaps it might have been higher if we had launched the statements," stated Amy during episode 3.
She claimed: "But we have been making an attempt to maintain our jobs."
In an exclusive interview, Beeching advised The U.S. Solar: "There appears to be a cut up in how individuals now view Amy and TJ because the podcast launched.
"To& some, the move surrounding the discharge of the never-seen-before statements may seem like they& are reaching out for sympathy.
"They have been making an attempt to get individuals to consider they have been about to go public with their relationship all on their very own before the information broke.
"Amy and TJ now seem to be making an attempt too exhausting to set things straight.
"Her New Yr clip montage is a show that additionally may be too much for some.
"They could feel it's all a bit pressured, as if Amy and TJ try too arduous to prove that they're a genuine couple.
"I recommend this couple dial back on sharing personal content and shift their emphasis to professional expertise and journalism.
"This strategy is more likely to be more useful in maintaining audience interest.
"The attract of continuous personal stories typically fades with time."
Amy & TJ was launched underneath the couple's new company, Banana Bean Productions LLC.
As reported by The U.S Sun, the former TV Hosts acquired a $50,000 sign-on bonus with iHeart media.
They might additionally do a 50/50 cut up in promoting income.
Beeching added: "The potential for financial success in podcasting for high-profile individuals like Amy and TJ is critical.
"That is if they will capitalize on their fame and appeal to substantial sponsorship offers.
"It will have been a chance that permits them to regulate their narrative, share their exclusives, and keep relevant.
"But this podcast might not essentially assure them a new set of fans.
"It might initially appeal to a big audience out of curiosity.
"Longevity will rely upon the couple's constant capability to offer partaking and genuine content material.
"Here, the podcast might be seen as repetitive or overly self-indulgent, which might lead to listener fatigue.
"Amy and TJ should begin utilizing their journalistic expertise to talk on totally different worldly subjects to help avoid dropping fans."
The once-favorite daytime TV anchors have been ousted from GMA3 in 2023. This came after their supposed affair hit the headlines in November 2022.
Amy and TJ have been both married to other individuals. Amy to actor Andrew Shue, 56, and TJ to lawyer Marliee Feibig, 45.
Both have since divorced.
Since then, they've hung out vacationing and operating marathons and have been noticed together in New York, Mexico, and Miami.
On the career front, the couple stayed silent only to go back to Instagram in November once they teased the podcast release.
They captioned their first submit: "How's this for Instagram official? #silentnomore."
Beeching stated: "In fact, transitioning from news anchors to podcast hosts is a big shift.
"Any major change as a public determine comes with risks.
"Shifting away from their established roles as critical journalists might danger alienating their present audience, who may be fans of their work over personal life.
"It's all about rebranding themselves as wiser, extra mature individuals."
Beeching additionally advised the couple wanted to maybe show duty for once.
"They might take duty, show real remorse, and then gracefully step back from the limelight to mirror, " she stated.
"They might interact in some redemption journey to go well with the precise public determine.
"Amy might concentrate on rebuilding knowledgeable image, highlighting her journalistic integrity and expertise.
"Partaking in significant tasks, public speaking on subjects of expertise, and maybe some charitable work might help re-establish her status.
"She should redefine her professional id past the scandal and move on.
"TJ also needs to look to redefine himself.
"He might give attention to issues related to non-public progress and professional ethics.
"TJ might& position himself as someone who has discovered and grown from his experiences.
"He needs to rebuild trust with the public and may achieve this by aligning with causes or tasks that emphasize integrity and resilience."
Beeching added: "This couple's largest mistake of all, although, was doubtless not addressing the state of affairs head-on from the beginning.
"In disaster PR, well timed and clear communication is vital.
"They allowed the media and public discourse to shape their story as an alternative of taking control of it themselves."
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